Marketing, Project Management, Art Direction
INDUSTRY: SPECIAL EVENTS
Copywriter: Keiry Carin
Content Team
Videographers: Christian Duran, Edgar Pineda, Valeria Avalos Danny Fuentes
Photographers: Eric Ortiz, Alex Jibaja, Alejandra Rodriguez
Editors: Ben Gugick, Mateusz Perea
Artist Interview Camera Team:
Luis Sanchez, Lorenzo, Marius
Miche Fest
Miche Fest, Chicago’s premier Latin music festival, brings a vibrant fusion of Latin music and the iconic micheladas to the Pilsen community for the past five years. Driven to provide an inclusive and multigenerational festival experience, Miche Fest strives to modernize traditions.
• Directed and managed (5) cross-functional teams to execute promotional strategies: led workshops/content shoots, facilitated feedback sessions, bi-weekly team meetings, etc.
Teams Included: Content, Design, Marketing, Public Relations, Street Team.
• Devised and executed marketing strategies; out-of-home ads, radio/TV ads, social media, street team, and digital + influencer marketing, email blasts.
Responsibilities:
Content Team
During the festival weekend, I managed the content team lead, Christian Duran who supervised 14 creative professionals, ( photographers, videographers, editors etc.) This entailed overseeing the creation and execution of marketing content across various platforms. I collaborated with Christan along with the marketing team to develop a cohesive content strategy that aligned with the festival's branding and objectives. Additionally, I provided guidance and support to ensure that content was delivered on time and met our sponsor’s standards. Managing a content team during festival weekend required strong organizational skills, attention to detail, and the ability to thrive in a fast-paced and dynamic environment.
Social media tactics were designed to engage with the festival's target audience and create a sense of anticipation. Eye-catching visuals, behind-the-scenes content, and interactive posts were shared on various social media platforms to encourage followers to share and spread the word about the festival. Influencers with a strong presence in the Chicago Latino community were also enlisted to promote the event and share their excitement with their followers.
