Mas Flow Fest

Project Management, Marketing, Art Direction

Mas Flow Fest brought over 40 reggaeton stars to Calumet Park on Friday, July 15 to Sunday, July 17 2022. Presented by Grass Root Events, fans saw performances from Don Omar, Ivy Queen, Zion y Lennox, CNCO, Manuel Turizo, Lenny Tavárez and special guests.

To promote Mas Flow Fest, a comprehensive marketing strategy was implemented to reach a wide audience and generate excitement for the event. The strategy included a mix of digital advertising, social media campaigns, influencer partnerships, and traditional marketing tactics.

Out-of-home and television ads (shown in the video below) played a key role in raising awareness and driving ticket sales. Targeted ads were placed on the popular Latino television network Univision, as well as on social media platforms, to reach reggaeton fans. These ads highlighted the lineup, special performances, and the vibrant atmosphere of the festival.